30 Top Quotes To Re-Energize Your Marketing Campaigns

Most of our coaching clients and subscribers are new business owners. Like many business owners, their chief concern is marketing. They're understandably worried whether not their marketing plans and activities will successfully launch their business and attract the right customers.

While this is an important strategic concern, we believe that the way you think about your marketing activities is more important than being told what to do. If you understand your business, understand your product or service, and understand how to lead your firm, it is much easier to design and implement a successful marketing strategy. From there, creating a tactical marketing plan is an organic process.

To help you think about marketing in a positive light and encourage you to think more about your attitude towards your business and customer, check out these 35 top marketing quotes from some of the biggest marketers around.

30 Top Quotes to Re-Energize Your Marketing Campaigns
 
You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience. Seth Godin
You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.
— Seth Godin
 
Success in this industry is not in finding the right person, but in becoming the right person. Dr. Forrest Shaklee
Success in this industry is not in finding the right person, but in becoming the right person.
— Dr. Forrest Shaklee
 
Marketing without data is like driving with your eyes closed. Dan Zarrella
Marketing without data is like driving with your eyes closed.
— Dan Zarrella
 
Don’t build links. Build Relationships. Rand Fishkin
Don’t build links. Build Relationships.
— Rand Fishkin
 
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
— Peter Drucker
 
Make your marketing so useful people would pay for it. Jay Baer
Make your marketing so useful people would pay for it.
— Jay Baer
 
Marketing is an investment, not an expense.
Marketing is an investment, not an expense.
 
Stopping advertising to save money is like stopping your watch to save time. Henry Ford
Stopping advertising to save money is like stopping your watch to save time.
— Henry Ford
 
Make it simple. Make it memorable. Make it inviting to look at. Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at.
— Leo Burnett
 
It’s not the best content that wins; it’s the best-promoted content. Andy Crestodina
It’s not the best content that wins; it’s the best-promoted content.
— Andy Crestodina
 

Everything you post on social media impacts your personal brand. How do you want to be known? Lisa Horn
Everything you post on social media impacts your personal brand. How do you want to be known?
— Lisa Horn
 
When you make promises. Don’t just keep them. Exceed them.
When you make promises. Don’t just keep them. Exceed them.
 
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’. SER Media Group
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.
— SER Media Group
 
A brand is no longer what we tell the customer it is – it is what customers tell each other it is. Scott Cook
A brand is no longer what we tell the customer it is – it is what customers tell each other it is.
— Scott Cook
 
Content is King. Bill Gates
Content is King.
— Bill Gates
 
Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action. Ann Handley
Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action.
— Ann Handley
 
Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
— Joe Chernov
 
Sell the problem you solve, not the product.
Sell the problem you solve, not the product.
 
Your brand is what other people say about you when you’re not in the room. – Jeff Bezos
Your brand is what other people say about you when you’re not in the room.
— Jeff Bezos
 
Hire people who create content by nature, not arm-twisting. You don’t want content creation to be a chore. – Mike Volpe
Hire people who create content by nature, not arm-twisting. You don’t want content creation to be a chore.
— Mike Volpe
 

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Don’t try and break through the noise… Just engage.
— Pam Moore
 
Content marketing is a long-term relationship. It’s not a one night stand. – Unknown
Content marketing is a long-term relationship. It’s not a one night stand.
— Unknown
 
Adapt to your customers’ needs. They expect it.
— Scott Abel
 
Marketing without design is lifeless, and design without marketing is mute. – Von R. Glitschka
Marketing without design is lifeless, and design without marketing is mute.
— Von R. Glitschka
 
Content is fire, social media is gasoline. – Jay Baer
Content is fire, social media is gasoline.
— Jay Baer
 
Business has only two functions – Marketing and Innovation. –Milan Kundera
Business has only two functions – Marketing and Innovation.
— Milan Kundera
 
No matter what you do, your job is to tell your story. – Gary Vaynerchuk
No matter what you do, your job is to tell your story.
— Gary Vaynerchuk
 
Marketing’s job is never done. It’s about perpetual motion. We continue to innovate. – Beth Comstock
Marketing’s job is never done. It’s about perpetual motion. We continue to innovate.
— Beth Comstock
 
Data beats opinion. – Google
Data beats opinion.

— Google
 
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer. – Brian Clark
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer.
— Brian Clark

Hopefully, as you think of your marketing campaigns these nuggets of wisdom will guide you. Developing a strategy doesn't have to be hard. If you know what to do it can be relatively easy once you have all the pieces in place. Keep these suggestions in mind as you develop your marketing strategy and formulate your organizational strategy. If you need help schedule a complimentary strategy session. You can book your session via the link below. Or you can schedule here. Hope to talk to you soon!