Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly designed one can repulse customers.
Designing a strong logo can reap endless rewards from increased awareness to sales and even long-term loyalty. There are several options when it comes to logo design: create an in-house version, crowdsource the design, work with a branding agency or hire an outside designer.
1. In-house Unless you already have a designer on hand, it’s safe to say that designing in-house can be problematic. Sure, you may have taken all the right steps for developing a brand-boosting graphic, including ideating a never-before-seen design, applying color principals and determining font style. It takes a trained designer’s eye to bring a logo idea to life with high quality form and balance. Designers have a deeper understanding of sizing rations, typographic weight and symmetry, and can also better predict how a logo idea will perform across screen environments.
Want to read more, follow the link: How Much Should a Quality Logo Really Cost?