Here are 9 free resources for your business operations.
Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly designed one can repulse customers.
Mimi Alemayehou is the Executive Advisor and Chair of Blackstone Africa Infrastructure L.P., and a Managing Director at Black Rhino Group. Before joining Blackstone, Ms. Alemayehou was a development finance executive who served as Executive Vice President of the Overseas Private Investment Corporation (OPIC).